Currently, the GameFi industry is driven primarily by the "Finance" aspect, such as "making money," as its main motivation.
However, such a situation leads to the scheme of "playing games because they make money" or "not playing games because they do not make money."
This results in a rapid increase or decrease in users, which in turn brings a collapse of the supply-demand balance in NFT games' economic zone and a crash in token prices.
As a result, the games' economic zones become short-lived and cannot sustain long-term popularity.
To create a game loved by fans for a long time, like traditional game titles, the number of users who love the game with their attachment in a well-designed token economic zone is very important.
Currently, LGG's Disocrd consists of over 8,500 guild members, creating a sound gaming community with loyalty.
We are actively promoting various gaming communities and spreading the words through Twitter.
LGG regularly offers Twitter and Discord training courses to all guild members. We focus on community building of each game using Twitter and Discord, including:
How Twitter and Discord are used in the GameFi industry
How to pick good news for the game and boost it favorably
What kind of involvement is desirable for a gaming community to grow in a positive manner
Reduce resistance of Japanese users to Discord and English-speaking environments
What we have found through our courses is that Japanese game users are even resistant to the authentication system when starting "Discord."
The main reason is that most of the information sources about Discord are written in English, which makes them intuitively feel "difficulty."
For this reason, even if you set up a Japanese channel on an official game channel, many people cannot even authenticate users to view that channel in the first place.
There are also many other users who feel intimidated by direct message spams via Discord.
In LGG, we actively take actions to eliminate such resistance to Discord and English language, and to create an environment that users can easily access the official information.
Our works about STEPN
Most recently, we have given guild members a basic course of STEPN to help those who are not comfortable with crypto assets.
As a result, more and more users actively report their gameplay daily on Discord, and even beginners who are new to Discord are actively speaking up.
Once users get to know the game, such as what the game is all about and what to do in the game, and they understand that they can ask any questions about the game on Discord, they will naturally start tweeting on Twitter with hashtags.
LGG builds up such a mechanism to connect this active education on Discord to the dissemination of information by our guild members to external environments like Twitter.
Planning and hosting the guild's own events to increase the number of fans
For other events, when the world championship of "JobTribes" was held in late March, LGG hosted the behind-the-scene talk event on Discord right after its PvP battles were streamed by the game company. All the players competed in this championship gathered in this event.
This event was a blast; Nearly 1,200 chats were posted within just one hour of this event.
Through these efforts, we encourage our users to feel loyalty and become fans of the game companies and game titles with which we have formed partnerships.