Marketing Support

Overall picture of marketing offerings

At LGG, we work with people from about six months before a project is released, from upstream to downstream, in a two-person, three-leg planning process with the client.

As shown below, we separate the layers for Japan and overseas development and move on to the actual implementation of the project.

LGG's areas of strength Collaboration with domestic marketing companies Approaches to overseas target users

Marketing Strategy Design

First, after gaining a deep understanding of the concept, tokenism design, and target users of the product the client wants to develop, we create a plan while organizing the core marketing message.

We then decide on the tactics for approaching users in which areas and how to approach them.

Initially, we will target users who are not averse to Web3, and then expand to Web2 users.

LGG divides users into 3 types and 9 layers of personas.

The "which users to take and how much to take" differs depending on the product, and we will consider how and in which order to take each user attribute, changing the ratio of the required population according to the development stage of the project.

Basic Planning Flow

The specific planning flow is shown in the figure above.

Among these, LGG believes it is important to separate research and planning.

This is because trends in the Web3 industry change rapidly, and user needs in the target area are changing rapidly and on an ongoing basis.

Specifically, we connect with gaming guilds around the world and the NFT Blue Chip community to guess the project content, concept and campaign siting, and report the feedback to the client to brush up the plan.

By carefully conducting this kind of research, we are able to formulate hypotheses that are more realistic and on-the-ground, and not just empty theories from a desk.

Concept of Marketing Measures

When actually putting marketing measures into practice, we design them based on the following ideas.

No	Marketing Menu	Details
1.	Arterial road foundation design	Traffic management from Twitter, Google, etc. to connect users from the point where they learn about the project to the main event.
2.	Expand awareness and foster understanding	Expand awareness and promote correct project understanding among target audiences through AMA and KOL measures.
3.	Community of users	Enclose the interested user population in a community
4.	Attraction to the main event	Through 1~3, induce participation in the NFT sale and the token sale test version.
5.	Increased engagement	Enhancement through Discord and other means for the heat that has been generated so far.
6.	Further expansion of the community	Create a flow line that facilitates the inflow of new users and build a scheme that allows the community to expand in a self-driven manner.

Generally, we tend to emphasize the second most important measure, awareness measures, but at LGG, we value the importance of designing a solid foundation for the first measure and delivering information to users in a completely organized manner before that.

Conversely, without this, a portion of the information will be cut off and bad publicity will be generated without conveying all of what we want to convey. By having the foundation design in place, after the project is recognized, users can follow the progress of the project without getting lost, with an accurate understanding of what is happening.

After that, we will onboard users to Discord and other communities, and connect them to the first event of that project.

At the same time, we will make sure to communicate the medium- and long-term potential and interest of the project itself so that NFTs and tokens are not sold or bought in the short term, and appeal to the fact that the economic zone will grow and ultimately yield greater returns if they are held for the medium to long term.